Kerry O'Leary
digital print inbound outbound media budget content branding events
What do these have in common?
branding & content
Your brand & content go hand-in-hand for the perfect strategy to make the connection to your customer.
Avion Point branding for new apartment homes. Project Designer / Photographer : ROBINRENATO Architecture & Design
The Grove Hotel environmental signage to compliment the interior space design.
A new redesign for Engineering For Kids was critical for this STEM enrichment program to portray their up-to-date curriculum in a very competitive market. The consistent branding was implemented throughout all media for brand recognition. Inspire for the desire!
digital vs. print
If that is the question...it depends on your target audience. A mixture is usually key! Turn 50% of your expensive outbound print leads to inbound leads with interactive (digital) marketing automation. Adding personalization with voice and video. and assisting the sales team provides a cohesive company approach. Consistency and collaboration across all social media channels builds a solid reputation. O'Leary led the effort to allow content to create a culture to grow the company brand.
events, media & trade shows
EXPOSURE is the name of the game! Press releases, lectures, parties, trade shows, conferences and fundraisers.
Get to know your audience and align shared values. Listen to their needs. Customer relationships are key to retaining clients and creating a great reputation, so sales and marketing teams can focus their efforts in other places.
marketing & management
Strategic, detail-oriented planning to assure the most successful marketing and business development for an organization is the foundation. Your target market, SWOT analysis, competition, pricing strategy, budget, goals & tactics will be analyzed. Specialized marketing plans and spreadsheets are typically required throughout the year (i.e. growth plan per state with trade show ROI). Let your creative juices flow with the benefits of a corporate scholarship fund and/or new business partnerships.